- What terms do people use to find your site?
- What pages on your site are popular?
- What do people search for on your site?
- What’s the best way to present your content?
This hands-on workshop will teach you how to:
- Develop content based on most popular keywords
- Avoid the pitfalls of keyword uses
- Create content others will link to
- Use social media to generate links
- Create and optimize the types of content search engines love
In order to be effective at driving traffic to your website, you have to have content that can be found. This workshop will provide an in depth understanding of how Universal Search and Search Options serve results, giving you a huge advantage and ability to dominate your market.
While your competition spends hundreds of dollars in AdWords, you can show up in search results without spending a dime. You'll learn how to optimize video and images, participate in forums, and get reviews on your products or services. With a good content strategy and ability to provide new information, your business will have more web traffic, leads, and, ultimately, sales.
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